Client Overview
Client Overview
Lymited was a UK-based luxury tech startup founded to reimagine how people access, purchase, and invest in high-value items, from rare spirits to fine art and timepieces.
Co-founded by a young entrepreneur while still at university, the company aimed to bring transparency and inclusivity to an industry known for its exclusivity. Lymited combined a curated luxury Marketplace with a Token Platform offering fractional ownership of rare assets, bridging traditional luxury with emerging blockchain technology.
The Project
The Project
The Challenge – Building a Luxury Platform During a Pandemic
Lymited began as an ambitious idea: a premium digital platform combining a curated luxury marketplace with a blockchain-based investment model for fractional ownership. When I joined, nothing had been built yet.
Just as we moved into our first office, the COVID-19 lockdown forced us into remote working overnight, with no established processes or tools. The product was still entirely conceptual, and everything from user journeys to typography had to be defined from scratch.
The Strategic Response – Systems Thinking Across a Dual Platform
As Lead UX & UI Designer, I shaped the entire product experience, defining user flows, design systems, and visual identity for both the Marketplace and Token Platform. My goal was to make complex ideas like tokenisation feel simple and intuitive.
I also established our remote-first design culture, creating clear workflows with the dev team in Sri Lanka and mentoring non-digital designers as they transitioned into product roles, all while keeping design execution fast, cohesive, and user-focused.
Design System Foundations
Design System Foundations
To create consistency across two complex, interlinked platforms, I developed a custom design system from the ground up. This included grids, typography scales, reusable components, and rules for responsive behaviour.
It wasn’t just about visual style, it was about scalability, clarity, and development efficiency. By formalising a system early on, I enabled faster decision-making and consistent implementation across both the Marketplace and Token flows.
Translating Complexity into Clarity
Translating Complexity into Clarity
Each platform came with its own UX challenges:
KYC onboarding required seamless integration of third-party identity tools, tailored to fit a premium brand experience.
Investment breakdowns had to demystify abstract blockchain concepts for users unfamiliar with fintech.
Marketplace categories like alcohol required region locking and age verification, while physical goods needed documentation and secure logistics.
I designed each of these flows with clarity and accessibility in mind, without compromising the aesthetic expectations of a luxury user base.
Whether it's a customer-facing website or an internal tool, everything feels familiar and intuitive, boosting trust and efficiency.
Cross-Disciplinary Mentorship & Collaboration
Cross-Disciplinary Mentorship & Collaboration
As the team grew, I became a bridge between the creative and technical sides of the company. I mentored a print designer transitioning into digital, guiding them in responsive thinking, component logic, and the realities of dev implementation.
At the same time, I helped shape our cross-border working rhythm with developers in Sri Lanka, balancing asynchronous feedback cycles with clearly documented specs to keep momentum high and friction low.
Impact & Outcome
Impact & Outcome
Though Lymited was ultimately only live for a short time, the project remains one of my most transformative. I helped define the product, shape the brand, and lay down the culture of collaboration within a fully remote, fast-paced team.
It was a project that demanded systems thinking, creative clarity, and high adaptability, and left behind a blueprint for how to build premium, complex digital products in uncertain times.